Personalization is a key driver in the luxury retail. Placing the customer at the heart of the experience was the goal for this project. We designed an exclusive service to create custom-made scenst and fragrances from through layering.
CLIENT
Noustique / BSH
Scope
Retail design
Consumer journey
Branding
services
construction drawings
in-site project management
graphic design
brand image 360º
To target this growing interest in customization, Noustique in tandem with BSH and Puig, developed a “perfume printer”. The Alchemist Atelier is a set of 34 cartridges (bases & accords) containing all the fragrances users need to create their own perfumes.
We first comissioned a photographic catalogue depicting all the essential elements in the olfactory portfolio, carefully selecting a still life picture of each ingredient to design a visual grid that conveys the olfactive profile of that scent.
Having created a common visual identity for the entire retail ecosystem, we drafted a cohesive brand experience, from mobile app to retail store, that could quickly turn casual users into skilled perfume creators.
Personalization is a key driver in the luxury retail. Placing the customer at the heart of the experience was the goal for this project. We designed an exclusive service to create custom-made scenst and fragrances from through layering.
Personalization is a key driver in the luxury retail. Placing the customer at the heart of the experience was the goal for this project. We designed an exclusive service to create custom-made scenst and fragrances from through layering.
