A 360°-retail experience project including concpet, drawings, design, and art direction, the newest line of Prada fragrances, Prada Olfactories. In collaboration with the retail team we worked on creating a luxurious retail space — each aligned with one of the ten fragrances — interwoven into the architecture of the Prada brand.
CLIENT
Prada / PUIG
Scope
Retail design
Consumer journey
Branding
services
construction drawings
in-site project management
graphic design
brand image 360º
We were briefed on working on the Prada corporate retail identity. Our aim was to trasmit the brand codes though a new retail space. Thanks to the vision of Miuccia Prada, creative director of the brand, PRADA has established itself as an international brand over the past four decades. We were happy to work with the Puig team to convey the brand vision through the retail space.
We first worked on reflecting on various concepts inline with the brand.
Between sophistication, avant-gardism and eccentricity, we worked on bringing the spirit of the brand alive to inspires again and again!
