Dare to be different was our aim for the Paco Rabanne's newest masculine pillar Phantom. We worked on collaborating with a team of experts to create a new and highly innovative virtual training space.
CLIENT
Paco Rabanne / PUIG
Scope
Metaverse
Digital Platform
services
Creative brainstorming
Education journey
Production
The Paco Rabanne education team briefed us on their newest fragrance fantasy Phantom with the goal of creating a new and never seen before training experience.
We began by brainstorming with our team of experts to create a fun & exciting virtual training reality. Each participant had the chance to pick their own customized avatar and browse throught the Phantom virtual world to learn all about the concept, design, fragrance and much more.
The result was an very memorable international training experience with over 5000 particpants worldwide.
