Designing a daring and avant-garde temporary retail space, was the aim of this project. We collaborated with the paco rabanne team to create a fun and impactful design that was executed internationally.
Construction drawings
Material selection
Consumer journey
Creating an avant-garde and fun masculine fragrance experience was the goal of this project. "Guys come and refuel your sexiness. How sexy do you want to be?" ,was the project's motto. Inspired by the gasoline station, and infused with the metallic silver codes, inline with the brand dna, the project spoke masculinity à la rabanne. A retail space inviting all men to spend an exciting moment to find their ideal paco rabanne fragrance.
