Edutainment is a key driver for educating. Placing the sales force at the heart of the experience was our aim for this project. We designed an exclusive training kit to education & excite on the new fragrance 1 Million Parfum.
CLIENT
Paco Rabanne / PUIG
Scope
Education
Training Journey
Graphic design
services
Creative brainstorming
Education journey
Production
We were briefed on conceptualizing a training kit for paco rabanne's fragrance creation 1 Million Parfum. Our aim was to trasmit the brand codes though a new entertaining and educational training kit.
We first worked on brainstorming various concepts inline with the Million universe.
Between sophistication, opulance and absoute luxury, we worked on bringing the dna of the 1 Million universe through the training kit!
We created fun games and activities to excite & educate on the new launch leaving a memorabe training experience.
