A new retail makeover was the goal of this project. Retail identity & brand guidelines were the heart of our work. In collaboration with the Caroline Herrera brand creative team we drafted a roadmap for a fresh corporate brand identity inline the brand codes.
Construction drawings
Material selection
Consumer journey
Our work included multiple retail touchpoints including realizing the new retail concept, selecting the materials for the new design, and drawing the consumer journey.
The results of our collaboration can be seen through the new corporate space implemented worldwide.
